If you've driven into Holliston from Milford, you may have noticed the billboard on Washington Street near the Holliston School for the Performing arts  that asks, "Is your wife Hot?"

The billboard is an advertisement for Rodenhiser Plumbing, Heating and Air Conditioning and goes on to suggest that readers and passerby’s "Better get her A/C fixed."

The billboard has been a conversation piece for people around town with several people commenting on the creativity of the advertisement.

The billboard actually led one reader to ask who regulates the billboards in town so Holliston Patch found out.

"Billboards are regulated by the Commonwealth and not the Town although we specifically prohibit new ones in the Zoning By-law," Town Planner Karen Sherman said.

According to Massachusetts General Law Title XV Chapter 93 Section 29 , the Outdoor Advertising Board is responsible for all permits regarding the maintenance and construction of billboards.

What do you think about the advertisement? Did it motivate you to check your air conditioning? What do you think about the creativity of the advertisement? Share your thoughts in the comments.